FroBro Web Technologies Ad Copy
FroBro Web Technologies - Google Search Campaign - October 2022
Freelance Copywriter for Walter814 since August 2021
Written Google Ad campaigns—combining SEO practices with readability for successful ad copy flow—for over 20 clients
Ads appear at the top of the search results for most Google searches that have a transactional (i.e., purchasing) intent. Advertisers bid for their page to appear for these specific searches. The specific search is called a "keyword."
With each keyword, headlines and descriptions are written to appear with a link to the website's particular landing page (the page where they want searchers to go). Check out the example below for a better visual.