Connor Martin

Helium SEO

SEO Engineer – Content Specialist (February 2022 – Present)

  • Review and suggest content changes based on SEO practices with 3 processes: URL maps, content outlines, and website content audits
    • Identify existing URLs or recommend new URLs to target keywords while advising on search intent and ability to rank
    • Outline content for best SEO methods and client brand, including word count, title tag, H1, H2s & topics, TF-IDF, and comparative SERP URLs
    • Perform website content audits by crawling domains, identifying top-performing pages, and recommending high-value changes
    • Provided guidance and quality assurance for a total of over 5,500 website pages for 95+ clients
  • Act as a technical resource to account management and sales teams by answering questions and explaining SEO nuances
  • Proactively revitalized Helium SEO blog, turning it into—at minimum—a bi-weekly publishing cadence, totaling 18 articles
    • Personally wrote 9 articles and act as blog editor and publisher for other 9 articles written by team members
  • Research, write, and edit company's inaugural eBook: Intro to Keyword Research: The Relationship Between Keywords and SEO

Helium SEO Blog Accomplishments

  • "What Is CRO in Digital Marketing?" article ranked spot 10 on page 1 of Google Search for targeted keyword ("what is cro in digital marketing") after only 10 days.
    • After exactly one month, the article ranked and still ranks spot 2 for targeted keyword
  • "What Is CRO in Digital Marketing?" article ranked and still ranks spot 1 for keyword ("cro digital marketing") 
    • Article has ranked spot 1 for 3 other keywords since
  • After 6 months of active blogging,
    • Helped increase organic traffic by 195%
    • Helped increase clicks and impressions by 34% and 15%, respectively
    • Helped increase users and engagement time by 13% and 39%, respectively
    • Helped increase traffic value by 110%

My Helium SEO Articles

Helium SEO •

Our 2023 SEO Predictions: Expert Advice for Digital Growth

2022 was an interesting year for Google Search and organic SEO (search engine optimization). We saw the rollout of more video and product search results, helpful content prioritization, continued spam detection, and so much more. Plus, with the surge of AI writing (in big part due to ChatGPT) and 10 relevant, confirmed Google algorithm updates, website owners had to stay on their toes. Google’s working harder than ever to ensure that ranking pages provide the best user experience. In fact, Googl
Helium SEO •

Our List of the 10 Best SaaS SEO Tools for 2023

Mastering SEO (search engine optimization) can be challenging, especially if you’re just starting out with your SaaS (Software as a Service) business. Luckily, plenty of SEO tools on the market can help you navigate the complex world of SaaS marketing. In fact, there are so many SEO tools available that picking the right one for your SaaS business probably feels overwhelming. So, we’ve complied a list of the 10 best SaaS SEO tools to help you outrank the competition in 2023.

What SaaS SEO Tools
Helium SEO •

7 Effective Google Search Ads Examples & Why They Work

Google Search Ads are quickly becoming one of the most popular marketing techniques in the digital world. After all, they’re a phenomenal way to gain visibility, target new customers, and—if all goes well—increase sales. In fact, Google has estimated that for every $1 a business spends on Google Ads, that business receives $8 in profit through Google Search and Ads. If that’s the success of Google advertising, then it makes sense why Google’s advertising revenue went from $146.92 billion in 2020
Helium SEO •

How to Identify & Fix SEO Keyword Cannibalization: A Case Study

People sometimes want to oversimplify search engine optimization (SEO) and website management. If you just focus on making quality content, you’ll have nothing to worry about. While this is partly true, the naïve sentiment ignores the strong reality that a lot goes into proper and effective organic SEO services. One thing too many folks can ignore with their SEO strategy is keyword cannibalization. Some digital marketers may even tell you this doesn’t exist, but the truth is keyword cannibalizat
Helium SEO •

PPC Marketing: What Are Pay-Per-Click Ads & How Do They Work?

When you search for something on Google, you’ll come across two different types of results: an organic search engine result page (known as a SERP) or an ad. The difference between the two is that one page has been bought to be in that spot while the other earned it. By paying for Google advertising, marketers have the opportunity to appear above organic search results, as you can tell from the example below.

A PPC ad is a digital marketing model where advertisers pay a certain fee every time on
Helium SEO •

Google Broad Core Update May 2022: Analysis & What to Know

Your Guide to the May 2022 Google Core Update & Why It’s Significant On May 25th, Google announced its latest core update to its search algorithms and systems. Google conducts significant, broad changes a few times a year, which they refer to as “core updates.” As Google describes it, the purpose of a core update is to ensure Google’s delivering on its goal “to present relevant and authoritative content to searchers.” Google notifies users about these updates because they can produce some notice
Helium SEO •

Helium SEO Joins the Inc. 5000 2022 List

Helium SEO Ranks Spot 679 on This Year’s Inc. 5000

For the first time since the company was founded in 2017, Helium SEO is honored to join the Inc. 5000 2022 list. Inc. ranks America’s privately held companies by overall revenue growth over a three-year period. Helium SEO ranks spot 679 on this year’s Inc. 5000 list. Ranking 48th among advertising and marketing companies, Helium SEO is proud to now be recognized as one of the top 50 fastest-growing marketing and advertising companies in the nat
Helium SEO •

What Is CRO in Digital Marketing?

Your Guide to Conversion Rate Optimization (CRO) in Marketing and Why It’s Important

Let’s say you spend hundreds—maybe even thousands—getting your search engine optimization strategy ready. You identify a great keyword your target audience is Googling and your web page ranks spot 1. But once your potential customers click on your site, they get lost in a non-user-friendly experience and end up quickly exiting out. In other words, they didn’t “convert” on the page how you would have liked. This
Helium SEO •

Top 7 Reasons Why You Should Hire an SEO Consultant

85 billion. That’s how many times Google has been visited just in the past month. The tech giant has dominated the search engine industry for decades; in fact, Google accounts for almost 92% of searches on all search engines. And this is for good reason. In less than 1 second, Google can show you hundreds of millions—sometimes even billions—of results for any search query.

But of all those results, how does Google decide what to display first? And how can you “solve the puzzle” to rank spot 1?